Shouldn't Kayacking Equal McNuggets?

[eggwards]

Wait a minute, the Olympics are on, and McDonalds has commercials on, but where's the game? You know, the one where you pull off the tabs on the fries and drinks and they give you a sport to watch the results of?

Why am I not getting a free order of fries because the men's swimming relay team won a gold medal? What's happened McDonalds? Can we no longer afford to put out some food for those of us who are not in training? I want my McFlurry because someone won a bronze medal in trampoline!

Instead we just get those ads with McDonalds attempt to create a Chick-fil-A sandwich, and sell it on Sundays. The ads show atheletes who I'm sure would never go near something deep fried (except for the rifle-shooting guys, they don't care about fitness, they have a gun).


Oh, I know I've gotten too olympic-centric here, but i have to admit that NBC has been doing a little better in sports diversity this year - not on the prime-time broadcast, mind you, but on the cable channels. I've seen some doubles badminton and men's field hockey. Still, I think they could do better if they really embrace the internet for more than just clips and highlights. I do see that I can watch a women's team handball feed right now, so maybe there's some progress being made here. Still, it seems to be sports that none of the broadcast stations are showing. The swimming events wouldn't be on the net.


Otherwise, the weekend was dull, since I had to work Saturday. We did a big batch of nothing...well I did. Chris actually planted some flowers. Now we have to do some cleaning this week as Chris' parents are coming in next weekend.

Comments

[octoberdreaming.livejournal.com]

McDonalds spent their marketing money on the Olympics Alternate Reality Game. :)

[eggwards.livejournal.com]

OK, well they don't do much of a job promoting it! I had never heard of the game. Very strange, and not that compelling.

[octoberdreaming.livejournal.com]

I did a couple of Labyrinth trainings in Austin - that was fun - although some of the people training for The Lost Sport are really hardcore about it! :D I didn't play the ARG much, though - too much content, and it moved way too fast.

[eggwards.livejournal.com]

Very true. I guess they didn't need to actually give out food to get attention. It seems that giving out prizes isn't their way anymore because they haven't even done the Monopoly game in a couple of years.

It may have something to do with that 1984 episode.

[crbear.livejournal.com]

Since the Russians were boycotting the Olympics that year the Americans won medals in some of the most obscure sports. As a result, McDonald's had to give away more food prizes than they ever thought possible, (if I remember correctly, I got some free fries for an American winning a silver medal in archery.)
I don't seem to remember them doing this kind of promotion after that.