Kids marketing is huge, but the biggest spot is now targeting the "tweeners" who are old enough to make some decisions and often have some money - those who might buy Brats Dolls or Olsen Twins merchandise. The younger set don't actually make purchases, so for them it is about developing feelings, impressions and good will towards certain products that will pay off later - like when they have kids and take them to McDonalds.
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timeasmymeasure
no subject
Date: 2007-08-13 12:41 pm (UTC)